Search Engine Optimization (SEO) and Search Engine Marketing (SEM) refer to the effort performed in improving the rank of a website on a given search engine. 18techs consultants generally focus on Yahoo! and Google, and use proven strategies to improve ranking. Each search engine uses their own techniques and considers varying characteristics of a website when ranking (these techniques/characteristics often change).

SEO commonly refers to development techniques in improving a website, where SEM considers a more proactive approach (outside of code) to improve ranking. SEO/SEM is an ever-changing art that requires flexibility, constant research, and continual trial/error with different strategies to discover a true solution for a website.

Our 18techs SEO and SEM specialists have proven to increase traffic to our clients' sites and boost their business. In one particular case, 18techs was able to bring a client's website to rank 1st in both Yahoo! and Google. Using our proprietary techniques, our consultants will work with you to find your target audience and capture them.