A colorful pie chart with figurines of each color around.

Know Your Audience: The Power of Customer Segmentation

How much do you know about your target audience? You probably already know your audience is made of different categories of individuals, also known as customer segments. Having a good idea about your audience categories and their needs can significantly enhance the results of your marketing campaigns. Companies that deliver website content based on segment […]

Know Your Audience: The Power of Customer Segmentation Read More »