Customers drive new marketing trends. Mobile apps are a popular way to interact with your target audience now that mobile devices have become mainstream. Therefore, business owners understand the need for mobile app development to grow their businesses.
Why Does a Business Need a Mobile App?
In today’s tech-driven world, mobile apps have become an essential part of a successful business. Mobile apps offer businesses the opportunity to increase efficiency and reach new customers. With the right app, businesses can provide a better user experience, boost customer engagement, and even generate more sales. As such, it is important for any business to consider the advantages of having its own mobile app. Here is what a mobile app can do for your business:
Boosts online shopping
Customers seek convenience when shopping. Shopping online using mobile apps started in the 2010s and gained immense popularity. Buyers can easily select their preferred products and buy them with a few taps on their phones. It is easier for clients to book reservations in your restaurant through the app than having to call.
Users spend hours on their phones per day scrolling through their apps. When a business has a mobile app, potential customers will see its branded app at various times throughout the day. This can only contribute to enhanced brand visibility.
Improves direct marketing
When a customer installs a mobile app, they can receive push notifications. This is a great way to communicate your promotional offers and new products directly. Any type of information they need is right at their fingertips. A brand can send personalized recommendations based on the user’s previous purchases within the app.
Increases customer loyalty
A mobile app has various functionalities to establish a strong connection between your brand and the consumer. Implementing loyalty programs is more accessible through the app than traditional point collection cards.
Improves customer engagement
Your mobile app establishes a direct connection between your company and the buyer. Customers can quickly contact you through their app. Many brands will implement a chat feature so customers can easily reach out for feedback.
Provides a competitive advantage
Developing a mobile app for your business can be costly and lengthy. Therefore, many companies take their time before considering investing in a mobile app. In a market where only some businesses have an app, you can stand out by offering this feature to your customers.
Helps you understand customer interests
Marketing teams can collect data about how customers respond to their communication and identify patterns. This information allows companies to better understand customer interests and develop products and services that cater to their needs.
What Does the Mobile App Development Process Include?
The mobile app development process includes the entire process of creating an app, from idea to execution.
The process starts with expressing your requirements and the idea to your mobile app developer. The process differs from brand to brand. Some will have an initial idea, while others can present a list of requirements and functionalities. Some companies will even refer to an existing app as an example.
You must communicate your concept to the mobile app developers during this phase. Make sure to include specific details about users, goals, and your marketing strategy. This helps developers understand what you need in a mobile application.
2. Analytics and Planning
At this stage, the development team will shape the project according to your guidelines. The minimum viable product for the initial launch is determined now, together with the delivery milestones.
During the planning phase, you need to decide whether you wish to create an app for Android or iOS or include both. Since the mobile platforms differ, you need two teams to work on each individually.
Companies need to figure out a name for their app. The app name should be cohesive with the brand and strengthen the identity. At the same time, it should be unique and stand out. Be sure to check the Apple App Store and Google Play Store to see if there is an app with the same name as your chosen one.
3. UX Design
The goal of your app is to provide an excellent user experience. Nicely designed user interfaces are interactive and provide an intuitive experience. At this stage, focus on the user persona and what would appeal to them. The mobile application development team creates wireframes or digital sketches that visualize the concept.
4. Mobile app development
When UX design is completed, it gets handed to the development team. The development is the main phase that takes the most time to complete. However, this step is when your ideas become a functional app. You might try the initial version during this phase to see how your app feels.QA testing is included in the development phase to ensure the final app meets the standards.
When the app is ready, it is time for the stakeholders and users to provide feedback. As soon as the app is approved, it can be launched. The launching process consists of a few steps. Firstly, you must create a profile to publish the app on the store. Submit screenshots and capture descriptions explaining the key features and attracting users. Once submitted, you must wait for the store to approve the app. The whole process takes a couple of days to be completed.
Professional Custom Mobile App Development Services
Designing a mobile app that suits your needs is a lengthy process. It usually takes from 7 to 12 months to develop mobile enterprise apps. However, the time frame depends on the complexity of the app. Mobile developers have knowledge and experience in design, coding, and programming. Building an in-house team that will work on this task isn’t feasible in most cases. Therefore brands will hire an app development company to take care of the process from start to finish.
When choosing your development company, there are a few things to consider. Evaluate their portfolio to see if they design user-friendly and intuitive interfaces. Also, go for a company you can establish a close relationship with. The development process includes various cycles that require your participation and feedback, so you want a team you can work closely with. In addition, your chosen company should have expertise in all aspects of app development, such as coding, design, usability, and testing.